Lead inside-sales planning and operations for freee’s SaaS products, develop team members, manage hiring and performance, and improve customer handoffs with marketing and field sales.
About this role
The AI Marketing Lead works in the business unit supporting individual business owners and small and medium-sized companies. The role leads growth through AI-centered marketing, reshaping marketing processes and customer experience around AI rather than merely adding tools to existing campaigns. Responsibilities include setting and executing growth strategy, optimizing customer acquisition cost (CAC), building personalization to increase lifetime value (LTV), and testing AI-enabled channels based on customer insights and market opportunities. The lead partners with business leaders on KPIs and investment decisions, and drives cross-functional work with product, data-platform, AI research and development, data science, development and sales teams to plan and implement growth tools and initiatives hands-on. Applicants must meet at least one of these criteria: a record of materially changing a business growth phase through marketing in B2B SaaS or web services; experience leading an AI-enabled project or business initiative, or deployment of an AI solution; or the ability to propose data- and technology-based strategy to executives or stakeholders and build agreement.
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