Lead inside-sales planning and operations for freee’s SaaS products, develop team members, manage hiring and performance, and improve customer handoffs with marketing and field sales.
About this role
This full-time role manages the marketing team for freee’s business serving mid-sized companies. The manager oversees team operations, provides feedback and insights on members’ initiatives, and helps maximize the results of each marketing activity while supporting team members’ growth.
The work covers multiple channels, including exhibitions, conferences, seminars, direct mail, email nurturing, website operations, performance advertising and inside sales. The manager also develops and executes marketing strategy with team members, sales colleagues and customer success colleagues. Responsibilities include defining targets and segments, establishing positioning and messaging, selecting lead-generation methods, and designing and implementing important KPIs. The role also includes organizational management for the business unit to which the marketing team belongs.
The business targets mid-sized corporations and is described as a relatively new and rapidly growing area within freee. Its product context is an integrated cloud software platform for small businesses and individual operators, centered on accounting and human resources and labor management products. Other freee products named in the posting include sales management, tax filing and electronic signature services. The platform connects additional solutions through APIs to support back-office and management reform.
Required qualifications include logical thinking, a strong willingness to learn and develop as a marketer, motivation to contribute to social change through freee’s business, and a strong commitment to numerical targets. Candidates must be able to communicate smoothly with colleagues, other departments and partner companies, involve others and respond collaboratively, and understand team members’ characteristics in order to support their development. At least five years of marketing experience and at least two years of team or member management experience are required.
Preferred experience includes B2B marketing, planning and executing cross-channel promotion plans, marketing in a subscription business, practical digital marketing operations involving advertising, CRM, content marketing or social media, and management of an inside sales team.
The position is based in Tokyo. Online interviews are available.
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