Drive business development and alliance management for AI-enabled drug discovery, covering partner outreach, licensing and research-contract negotiations, market analysis, and strategy execution.
About this role
This B2B Marketing Manager works in the organization serving retail, hotel, real-estate and other companies with consumer touchpoints. Its portfolio includes EC, CRM, POS, hotel DX and data-utilization services, as well as new businesses for the Agentic Commerce era. The role leads B2B marketing across these offerings.
It covers STP and go-to-market strategy, segmentation, positioning, customer journeys and account planning. The manager designs demand generation through content, webinars, advertising and joint seminars; runs nurturing and scoring with marketing automation, CRM and SFA; and links MQL/SQL processes with inside sales. Other work includes ABM/ABX, sales enablement, BI dashboards, privacy responses and funnel metrics such as CPL, LTV and CAC.
Applicants need at least seven years of B2B marketing experience plus one of these: leading SaaS or product marketing from strategy through execution; designing ABM/ABX for large companies; end-to-end demand generation; operating Marketo, HubSpot, Pardot or Salesforce; or improving initiatives through quantitative analysis with Excel or BI tools.
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