B2B Marketing Strategy Director

A director-track marketing position in the Business Innovation division, a cross-company unit of more than 400 people providing AI consulting, project management and business consulting. The unit has grown for eight years but lacks market recognition and clear positioning, so the role starts largely from zero.

The hire owns marketing strategy for the whole business: setting strategy and communication design, planning marketing and branding initiatives against KGIs and KPIs, setting up the environment to run them, executing, measuring and improving them, and designing internal operations. The PDCA cycle runs together with each business owner, with the goal of creating project leads. Later paths include marketing strategy manager or business strategy manager.

Required: deep expertise in B2B marketing and branding; end-to-end hands-on experience from marketing strategy and campaign planning through execution and review; the ability to discuss strategy and priorities with frontline leaders at a high level; and industry experience understanding the players, products and skill sets of IT or consulting firms.