Lead inside-sales planning and operations for freee’s SaaS products, develop team members, manage hiring and performance, and improve customer handoffs with marketing and field sales.
About this role
This role leads brand marketing for freee’s sole-proprietor and small-company business, connecting brand and PR to business strategy. It works with business, acquisition marketing, product and sales leaders to define positioning and coherent communications as services and AI features expand. It analyzes customer insights, defines value and positioning, and sets plans, budgets and KPIs such as aided awareness, branded searches and sign-ups. The manager develops research-based PR, media relations and campaigns across social, owned media, events and communities, and directs external agencies. They assess impact on awareness, preference, intent, sign-ups and paid conversion, guide investment, align naming and messages for new and AI services, and develop the team. Applicants need experience leading brand, PR or marketing strategy through execution at a company, advertising agency or PR firm (approximately five years or more); designing initiatives around business KPIs and budgets and evaluating and improving outcomes; building agreement with executives, business leaders and other stakeholders; and managing a team.
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