B2B Marketing and Inside Sales Specialist

In the Demand Generation Group, this role combines B2B marketing and inside sales to generate leads and sales meetings for the corporate service. It links campaigns with prospect conversations and shares customer insights with sales, customer success and BizOps. Work includes planning events and sponsored seminars; coordinating case studies and white papers; managing Google Ads, specialist-media placements and email campaigns; and contacting leads by phone and email. It prioritizes prospects, discusses training needs and buying progress with HR and learning contacts, follows up, and hands opportunities to sales. Lead volume, acquisition cost, meeting conversion and later progress inform improvements. Salesforce, Slack, Gemini, ChatGPT and Claude are used. Candidates need B2B lead-generation marketing experience, corporate or inside-sales experience involving needs discovery and creating meeting opportunities, and experience improving campaigns or sales activity using metrics. Marketing or sales may have been the main focus, with the other handled partly or alongside it. Around two years of combined B2B marketing and sales experience is the stated guideline.