Digital Marketer (Leadership Candidate)

SpeakBUDDY

Digital Mkt

Marketing

About this role

This digital marketer works in the Performance Marketing Division, which focuses on capturing customer demand and improving investment efficiency for the SpeakBUDDY AI conversation app. The role supports app growth through campaign management, measurement, and improvements based on acquisition and product data. Responsibilities include operating ads on Google, Meta, TikTok, ASA and X; monitoring CPI, CPA and CVR; and adjusting campaigns based on daily and weekly results. The marketer reports performance, directs creative production and analyzes results, coordinates with media representatives and agencies, and proposes landing-page and conversion-point improvements using data. The work can also extend to ASO, CRM, app UI/UX and onboarding improvements. Applicants must have at least two years of hands-on experience operating paid advertising campaigns, experience improving campaigns against KPIs such as CPA or ROAS, and experience monitoring results daily or weekly and carrying out improvement actions.

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