Develop marketing strategies and proposals for clients, focusing on maximizing customer satisfaction through innovative solutions.
About this role
CARTA ZERO, formed in July 2025 from three CARTA group companies, combines NTT Docomo data on about 100 million IDs with Dentsu-group know-how to serve national clients. The Account Planner (leader candidate) proposes solutions directly to advertisers, free from any particular media slot or method, and works with in-house specialist teams for data, social media, Gen Z research and e-commerce, plus fourteen in-house solutions.
The planner designs full-funnel strategy from acquisition to branding starting from the client's problem, handles large projects, and takes initiative in creating change with colleagues. Routine submission and reporting are standardised with a group company, and regular study sessions teach practical AI use in reports, slides and analysis, leaving time for strategy. Secondments to the Dentsu group are possible. A leadership path is expected.
Applicants need four or more years of sales or planning at a general or internet ad agency or media company (for example selling ad space of own products or media), or four or more years of marketing at a business company. Ad-operation experience, CRM, omnichannel and e-commerce knowledge, and direct-marketing knowledge are preferred.
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