Shape TENTIAL apparel product strategy, assortments, pricing and sales plans, analyze demand and stock performance, and coordinate design, production and sales teams.
About this role
TENTIAL’s category communications lead develops an integrated annual strategy from awareness and interest through purchase and brand understanding. It uses market and consumer insights to connect mass-media and digital activity, coordinating external partners and internal teams.
Work includes advertising, PR, social and campaigns; TV/outdoor and digital direction; competitor and consumer analysis; agency management; and coordination with promotion, e-commerce, PR and product teams. The lead evaluates effects, sets improvement directions and manages projects and teams.
Applicants need agency or in-house communication/IMC strategy and delivery experience; at least three years leading annual initiatives as a brand or project owner; cross-channel design; both mass and digital experience; strategic planning; and project management and negotiation skills.
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