SaaS Marketing

This role sits within freee’s marketing organization and focuses on expanding the company’s integrated cloud software for small businesses, including accounting, HR and labor management, sales management, tax filing, and electronic signatures. The position covers consumer-facing markets such as sole proprietors and people starting businesses, where marketing is expected to strengthen product and brand presence.

The work spans upstream strategy through execution. Depending on the market, responsibilities include TV advertising and PR, SEM, marketing automation, alliances, landing-page optimization, product growth, customer communication, service and community design, and initiatives to improve lifetime value and referrals. The role also involves identifying issues and coordinating internal and external contributors through resolution.

Applicants must have at least three years of marketing experience, including at least one year of practical experience in digital marketing or content production. Required experience also includes strategically planning and executing broad communications beyond digital acquisition, and independently running PDCA cycles to grow a business.