Inside Sales Launch

Repro, a marketing solutions company in its second founding period, is hiring a member to launch its inside sales function, which started in February 2023. Inside sales is the first contact for customers who attended seminars or downloaded white papers; it listens to their problems, provides the information they need and creates meetings, building long-term relationships and timing the meeting well, sometimes introducing partner companies when Repro cannot help.

Duties include approaching people by phone and email after inquiries, seminars and downloads; forming problem hypotheses and an approach strategy for target companies; planning seminars and communities and sending letters or direct mail; designing and optimizing workflows with Salesforce; and improving meeting and order rates with marketing and field sales. The team works closely with customer success, marketing and field sales. Because the team is new, it also builds ways of working, and it aims to open markets itself rather than only follow marketing-generated leads.

The role suits people who want to build the best customer experience and systematize it, not simply book appointments.