B2B Marketing Lead Candidate

This role sits in the marketing organization for ProOne, a vertical SaaS product for renovation and equipment-construction companies. It turns exhibitions, seminars, conferences, and existing leads into sales meetings while improving the full funnel.

The marketer plans and runs lead-generation programs, covering target design, attendance building, and on-site operations. They design lead nurturing, work with inside sales through meeting creation, monitor lead volume, effective-lead rate, and meeting KPIs, and improve actions from results. The role also coordinates sales, inside sales, and production agencies and leads members.

Applicants need at least three years of practical B2B marketing experience, hands-on experience planning and executing exhibition, seminar, or conference lead-generation initiatives, experience improving initiatives through lead and meeting metrics, and experience driving projects with multiple stakeholders. A hands-on approach to advancing initiatives is also required.