Own new-business sales for VoiceAgent, from target selection and lead generation through proposals and closing, then hand off to customer success and share customer needs internally.
About this role
Tapple, a CyberAgent group company running one of Japan's largest matching apps (20 million+ cumulative members, popular with singles in their 20s), is hiring a Marketing Planner. Under the purpose of "maximizing the total amount of romance," the app aims to solve dating/relationship problems and increase marriages amid Japan's declining birthrate. Duties include advertising work (acquisition strategy and execution using ads, agency coordination, creative shoots directed in-house with photographers and models, effect analysis by channel, budget adjustment, TV-CM direction), research (quantitative surveys and qualitative interviews on relationships), campaigns (new-feature launch campaigns, prefecture/municipality campaigns, talent and company collaborations), and product-idea planning (new features to acquire new customer segments, informed by research and advertising). Requires 1+ years of web-promotion or marketing-planning experience. Full-time, based in Tokyo. The posting is written in Japanese.
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