Marketing Strategy Manager

freee

Marketing

Strategy

SaaS

About this role

This full-time Marketing Strategy Manager role is based in Tokyo, and online interviews are available.

The role leads marketing strategy intended to create company-wide business impact. Responsibilities include partnering with executives and business leaders to guide KPI setting and investment decisions, structuring strategies from market distortions and deep customer insights, and contributing to the maximization of business impact.

The manager will propose and drive cross-functional projects that extend beyond marketing and involve development and sales. The role requires leading projects through uncertain conditions until completion. It also supports organizational growth by encouraging an environment and culture in which colleagues take on challenges independently. Sharing personal learning, providing constructive feedback, and raising the standards of the wider team are part of the role. The position is not limited to a narrowly defined set of duties; the successful candidate is expected to design an approach for achieving the business plan using their own strengths.

Required qualifications include a record of changing a business’s growth phase through marketing, whether in a B2B or B2C setting. Candidates must be able to build company-wide alignment with executives and stakeholders using logical data and strong commitment, define questions and approaches for difficult and unfamiliar issues, work independently, and deliver measurable impact. The posting also seeks leadership that identifies what is missing and takes action to address it, together with the ability to pursue an ideal while repeatedly unlearning established marketing methods.

Preferred qualifications include a deep understanding of unit economics in SaaS businesses; experience leading a new business from launch through scaling and creating significant company-wide impact; and experience overseeing teams with multiple functions or developing senior-level talent.

The company provides integrated cloud software for small and medium-sized businesses and individuals, with products centered on accounting, human resources and labor management, sales management, tax filing, and electronic signatures. The role operates in this integrated business-software context and is expected to contribute to both business growth and the development of the organization.

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