Lead inside-sales planning and operations for freee’s SaaS products, develop team members, manage hiring and performance, and improve customer handoffs with marketing and field sales.
About this role
This full-time, mid-career marketing role is based in Tokyo and supports a new financial payments business. The position focuses on acquiring new users and increasing usage after acquisition through data-driven marketing.
Responsibilities include analyzing product usage and accounting and financial data, designing acquisition strategies and customer journeys, planning and executing online marketing initiatives, allocating budgets according to each initiative, and continuously improving results through PDCA. The role also includes planning and operating events to increase service awareness and generate leads. Campaigns are planned and operated in coordination with sales and customer success teams.
The business is centered on freee Card Unlimited, a business card service in the payments area. The business card division is described as being in an early phase, approximately one to two years after launch, and the marketer will help establish and expand the new business. The service is closely connected with freee Accounting, an ERP product, to automate and visualize business processes. The team is small, with members holding responsibility and discretion in their respective areas while working together toward business targets and OKRs.
Required experience includes marketing in the finance and card business, planning and executing online initiatives, and CRM marketing. The posting also seeks someone who wants to build new processes from zero to one, is willing to take on unfamiliar work, and can use internal knowledge in their work.
Preferred experience includes marketing in the fintech field, tech-touch marketing, and marketing that crosses organizational departments. The assigned duties may change depending on the company’s business situation and the candidate’s suitability. Online interviews are available.
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