Lead business-media outreach and a small PR team, shape CUC’s group brand, prepare crisis communications and turn first-hand healthcare-site stories into public communications.
About this role
CUC is hiring a planning head for its outpatient business, supporting paediatric, eye-care and gynaecology clinics. The role designs sustainable growth models that account for local demand and the healthcare reimbursement framework.
Responsibilities include clinic-level market and competitor analysis, target and service selection, acquisition channels and revenue models. The head connects awareness, visits and repeat use, coordinates partners, manages profitability and investment allocation, and presents improvements to management. Successful approaches are standardised for multiple sites while developing the team.
Applicants need corporate revenue-growth strategy experience, around five years as a guide; practical site-expansion strategy, area marketing or trade-area research in a multi-location business; and independent, data-led problem solving through implementation and improvement. Consulting and CRM experience are preferred.
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