Partner Marketing

This role is a founding position for PLAID’s dedicated partner-marketing function. The work combines marketing strategy with business development to create business impact by combining PLAID’s assets with those of its partners, including strong customer bases, access to C-suite decision-makers and advanced implementation support capabilities.

The main responsibilities include designing a go-to-market strategy for each priority partner and working closely with the relevant partner sales representatives. The role plans, proposes and executes joint marketing activities such as events, roundtables and content production, based on the growth scenario defined for each partner. It also leads budget planning and the organization of operating processes for partner marketing.

The position manages the pipeline generated through joint initiatives and evaluates return on investment in order to maximize the business impact of the allocated budget. It also supports expansion of the partner network by developing messages and planning concrete activities to identify promising organizations that can grow together with PLAID.

Internal collaboration is a central part of the role. The marketer identifies and addresses issues affecting partner-business growth while involving stakeholders across marketing, sales and development. Examples of potential partners include major global consulting firms, cloud vendors, data and AI platform companies, and DX consulting firms.

The broader business context is PLAID’s shift from providing the KARTE SaaS product toward supporting client-company growth through customer-data provision and usage support, including a transformation toward Data × AI solutions. The partner initiative aims to increase the direct-sales and partner-business revenue mix to 50:50 over three years and create a collaboration business worth several billion yen annually.

The posting describes the role as an opportunity to establish a partner-marketing organization from the ground up, develop business-development-oriented B2B marketing with leading global and advanced IT companies, and help build an ecosystem in the AI era. The stated work location is GINZA SIX 10F, 6-10-1 Ginza, Chuo-ku, Tokyo 104-0061. The scope may include concurrent assignments to other work-related departments and secondment to group companies inside or outside the group.