Lead customer research and product strategy for large financial projects, defining value, prioritizing work, directing web/app UI/UX, aligning stakeholders, and improving KPIs after release.
About this role
This Web Director role develops customer engagement across WealthNavi's website, mobile app and customer communications. It focuses on helping customers understand and continue using financial services through carefully designed experiences and communication.
Work includes quantitative analysis and user interviews, defining customer value, planning web and app UI/UX, directing CRM initiatives and campaigns, and managing production and releases. The director tests hypotheses and continuously improves initiatives against product and engagement KPIs, collaborating with product-development stakeholders.
Applicants need experience planning and executing web-service initiatives based on customer understanding, and a record of improving KPIs through repeated planning, execution and evaluation. Customer-experience design, marketing-automation tools such as KARTE or Marketo, SQL, product requirements definition and management of multiple concurrent projects are preferred. The role is a permanent position at the Gotanda office in Tokyo.
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