Promotion and Content Marketing Specialist

Cygames

Gaming

Marketing

Social Media

Digital Mkt

About this role

The role manages promotion for games developed by Cygames. Responsibilities include planning and executing mass-promotion activities such as television commercials and transit advertising, and directing the planning, production, and operation of television commercials and advertising graphics.

The position also operates SNS channels, plans campaigns, coordinates content for different media, creates and manages content derived from games, and plans and runs live events. It includes planning and coordinating videos and broadcast programs, as well as schedule and budget management.

Applicants must enjoy games and regularly play them. At least one year of experience is required in one of the following areas: practical work in the game or entertainment industry; game or entertainment assignments at an advertising agency or promotion-planning company; planning or operating online or offline events for games or anime; program production for YouTube, Nico Nico Live Broadcasting, or Twitch; or planning and operating campaigns using SNS or websites.

Preferred experience includes commercial production coordination and event operations in the game industry or at an advertising agency, identifying issues through data analysis and planning and implementing improvements, at least three years of promotion planning or coordination, operation of official corporate SNS accounts, planning campaign websites, image and document creation using Photoshop or PowerPoint, at least three years of consumer-game marketing, or at least three years of overseas marketing for games.

The successful candidate is expected to enjoy entertainment content such as games and anime, communicate effectively with related departments, explain matters logically, identify issues independently, and work flexibly toward solutions. The role is based at offices in Shibuya or Meguro, Tokyo. Working hours are 10:00 to 19:00, with eight scheduled hours and a 60-minute break. Average monthly overtime is approximately 18.5 hours based on 2025 results.

The position is offered as a regular employee. Annual compensation is determined according to experience, ability, and company rules, with a semiannual performance incentive outside the annual salary. The annual salary includes scheduled overtime and late-night work allowances. Benefits and leave include social insurance, paid leave, summer and year-end holidays, health support, rent and relocation allowances, child allowance, and a corporate defined-contribution pension plan. Side jobs are prohibited.

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