Manage negotiations, contract execution, and alliance work with overseas business partners connected to the company’s intellectual property, mainly in the United States and Europe. Build and strengthen partner relationships while coordinating with internal departments.
About this role
This role develops and executes digital marketing strategies to acquire users for mobile games in global markets. The work considers differences in regional market characteristics and user behavior, and aims to maximize advertising return on investment while coordinating with internal and external stakeholders.
Responsibilities include designing regional KPIs and planning, operating, and optimizing user acquisition advertising through ad networks, social media, DSPs and other channels. The role analyzes advertising performance using metrics such as CPI, ROAS and LTV, then proposes and implements improvements. It also designs advertising budget allocations based on market characteristics and competitor trends, negotiates with agencies, and proposes budgets and initiatives to decision-makers through reporting.
The position establishes creative improvement policies in line with localization strategies and manages production processes, including content structure design, production direction and initial review. It also tests new advertising channels and methods in each market and shares resulting knowledge across the team.
Required qualifications include at least three years of experience operating user acquisition advertising for mobile applications; experience analyzing performance and planning improvements using major KPIs such as CPI, ROAS and LTV; experience designing or operating initiatives based on different markets or user characteristics; experience coordinating with internal or external stakeholders to advance advertising operations; and involvement in proposing improvements to advertising creative or managing its production process.
Experience in overseas digital marketing or user acquisition advertising, experience with multiple regions or market-specific strategy design, business communication in English, and experience managing monthly advertising budgets in the tens of millions of yen are welcomed.
The position is based at offices in Shibuya or Meguro, Tokyo. Working hours are 10:00 to 19:00, with eight scheduled working hours and a 60-minute break. Average monthly overtime was approximately 18.5 hours in 2025. The role is a permanent employee position, although the posting notes that a contract employee arrangement may also apply. Annual salary is 4.5 million to 12 million yen, with a semiannual performance incentive outside the annual salary. The annual salary includes scheduled overtime and late-night work allowances. Benefits and leave include health and social insurance, weekends and public holidays off, paid annual leave, seasonal and year-end holidays, relocation assistance, housing assistance, child allowance and a defined-contribution pension plan. Side jobs are prohibited.
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