Lead enterprise customer strategy and cross-channel AI projects, coordinating stakeholders from requirements through delivery, adoption, and account expansion.
About this role
This role leads PR strategy and activities for Mico’s products and corporate brand. Responsibilities include planning and executing product PR initiatives, planning and producing content for owned media and press releases, developing media relationships, responding to interviews from web media, magazines, newspapers, and television, analyzing markets and competitors, defining messaging, and measuring and improving PR results.
As a B2B PR role, the position works to establish thought leadership for Mico’s products. It plans and produces customer implementation case studies, survey data, customer feedback, and other content that communicates business value to decision-makers at target companies. The role connects content marketing with product differentiation and ROI, supports information sharing that leads to sales meetings, and contributes to qualified lead generation.
The position collaborates with the marketing and inside-sales organization, business divisions, and sales. It coordinates PR with online activities, events, nurturing, and inside sales, and designs communication that connects PR outcomes with business growth. Media coverage and customer examples are shared with sales as sales-enablement content. Relationships with industry-specific media and IT writers are built and strengthened, while trusted communications based on product implementation examples and customer voices are developed continuously. Media response and lead numbers are measured regularly, and data-based insights are used to improve future strategies and tactics.
Mico is a startup founded in 2017 and operates in the marketing SaaS field. Products include Mico Engage AI, a communication platform for customer acquisition, data-informed message delivery, one-to-one customer interaction, and system integration; Mico Voice AI, an automated calling service using AI voice; BizClo, an enterprise LINE one-to-one chat solution; and Micomii, a LINE membership-card service for restaurants.
The role supports career development through branding and marketing-oriented PR, including the use of content and creative work in branding, as well as professional growth in content strategy, planning, and production. The work location is determined in consultation with the candidate. Depending on the work, remote and office-based work are combined flexibly, with average office attendance of about two days per week. Osaka and Tokyo offices are listed.
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