Strategic Marketing

This strategic marketing role focuses on the tax accountant and accounting-firm market at freee, whose cloud products support small businesses. The marketer connects market and customer understanding with business growth, including the launch of new services and AI-agent products. The work is not limited to planning: the role carries initiatives through to the materials and messages that reach customers. Responsibilities span market and competitor research, customer interviews, identifying customer needs, and planning strategy and go-to-market communications. The person develops concepts, stories, structures, and copy for landing pages, websites, email, white papers, seminars, videos, customer case studies, direct mail, and advertising. They also guide designers and production partners, deliver campaigns, analyze results, improve subsequent work, and coordinate projects with Sales, Product, and PR. The scope includes finding customer needs and usage contexts to build into broader marketing strategy. Applicants must have independently planned marketing strategy or initiatives using market, customer, competitor, or data insights; personally created marketing outputs such as information structure, story, or copy rather than only directing others; and worked continuously on a service or business, using multiple initiatives and repeated planning, production, execution, and review to contribute to business outcomes such as sales opportunities or contracts.