B2B Brand and Communication Designer

This role leads branding and communication design for Panasonic Connect business units, based on the company's corporate branding. The designer researches markets, competitors, and customer needs, extracts insights, and develops and visualizes business-brand and communication-design strategies.

Responsibilities include designing concept words, catchphrases, and brand messages, then standardizing and deploying them through guidelines and templates. The role creates or supervises visual assets such as icons, naming, catalogs, promotional materials, campaigns, and exhibition displays. It also selects and directs external partners and manages quality. The designer structures and visualizes information and plans and produces marketing materials, presentations, and digital content for internal and external audiences while maintaining consistency and proposing improvements.

The position belongs to the Design and Marketing Headquarters, Design Division, Second Experience Design Department. The department supports design for the circuit-formation process, welding process, and mobile solutions businesses. The wider design organization works across B2B products, services, UX, UI, and branding, connecting hardware, software, and services to create consistent customer experiences.

Required qualifications include practical experience in B2B brand and communication design, with approximately seven years as a guideline, and a record of leading production as the main designer. Relevant outputs include brand expression, promotional materials, exhibition displays, and digital content. The posting also requires communication, presentation, and storytelling abilities that support collaboration with other functions. Meetings with overseas locations and email correspondence occur approximately once a month; candidates should be comfortable communicating in English and willing to develop their English after joining. Business-level English and creative-team management experience are welcomed. A portfolio is required when applying.

The work location is Ginza, Chuo-ku, Tokyo. Working hours are 9:00 to 17:30, with a standard working time of 7 hours and 45 minutes, and a flextime system without core hours. Overtime may occur. Remote work is available, with attendance generally about three times per week, and domestic business travel occurs approximately once a month. The position is permanent, with a probationary period generally lasting three months from the date of joining. Benefits include social insurance, employee shareholding and savings programs, a corporate pension, cafeteria benefits, company housing or housing assistance, welfare and medical facilities, paid leave, and multiple holiday programs. Annual holidays are approximately 126 days, with 26 days of annual paid leave granted per year, subject to first-year rules.