Account Executive

CARTA ZERO is the CARTA group's marketing and advertising company. The Account Executive is the front-line contact for advertiser clients, mainly cosmetics, apparel and food makers, and handles each project from finding the problem through strategy, execution and effect checking.

Duties include winning new clients (ad events, referrals, cold calls) and proposing to existing ones, extracting advertisers' problems, planning integrated online and offline marketing that may combine TV commercials, web ads, PR, influencers, events and CRM, preparing proposals and presenting them, directing the running of paid ads, directing improvement of creative and landing pages, and verifying effects with measurement tools and research firms. The executive leads specialists in strategy, ad operations, creative and media. Clients are mostly domestic direct-to-consumer makers, large beauty and health-food manufacturers and consumer-service businesses.

Applicants need three or more years of sales or planning at a general or internet ad agency or media company, or three or more years of sales at a PR or social-marketing company. Cosmetics or apparel experience, CRM and omnichannel knowledge, and social-media marketing experience are preferred.