Develop marketing strategies and proposals for clients, focusing on maximizing customer satisfaction through innovative solutions.
About this role
Integrated Planner at CARTA ZERO. As the first dedicated integrated-communication planner, define the company's "integrated planning model" from scratch: solve advertisers' management/marketing challenges through on/off integrated communication plans - design and propose plans and direct execution end to end. Digital ads/SNS/influencer/events are in-house and TV/OOH via the Dentsu Group network, enabling seamless on/off campaigns; ~100M Docomo IDs of behaviour/purchase data are used for insight and persona design. Focus on upstream strategy and planning/direction (execution is handled by other teams). Toranomon, Minato-ku, Tokyo; full-time.
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