Media Planner

CARTA ZERO, the CARTA group's marketing company, serves advertising agencies and their advertisers on digital campaigns. The Media Planner helps assigned agencies and advertisers maximise ad effect and revenue by working with more than 500 agencies, such as ADK and CyberAgent, and may be dispatched to sit at an assigned agency.

Duties include extracting advertisers' marketing problems and building digital marketing strategy, planning digital ads that match promotion needs, coordinating with media owners and platforms such as Yahoo!, Google, Meta, LINE and SmartNews (more than 1,500 sites in all), managing digital ad progress during promotions, and analysing delivery results to plan the next improvement cycle. A past case supported full-funnel acquisition for a government body, showing how branding ads affect acquisition ads.

Applicants need one or more years in either of two areas: advertising and marketing (digital ads such as web, social and search ads, or TV, sales promotion and out-of-home), or helping customers solve problems (hearing needs and proposing solutions, including planning, direction or customer success outside sales). Willingness to take on unfamiliar work and to talk across departments is valued.