Consumer Marketing Manager

The Consumer Marketing Manager sits within the Japan marketing function and reports to the Japan Marketing Lead. The role owns locally relevant consumer programs for OpenAI products, representing Japanese consumers internally and connecting market insight with broader priorities. It covers the journey from brand and product storytelling through adoption, repeat usage, retention, advocacy, and sentiment.

The manager develops Japan-specific plans and full-funnel campaigns across digital, social, creators, partnerships, community, lifecycle, and media. The work includes shaping narratives, coordinating agencies and production partners, and collaborating with product marketing, communications, partnerships, and regional leadership. Applicants need 7+ years of marketing experience, measurable consumer growth in Japan, deep knowledge of the Japanese consumer and media landscape, and experience across brand, digital, influencer or creator, and partner channels. They must be able to work strategically and hands-on, manage external partners, and influence cross-functional stakeholders.