Digital CX Department

This role plans and executes customer-focused, multichannel marketing initiatives for primarily existing customers, combining digital channels with support from employees. Responsibilities may include planning, implementing, measuring, and improving web engagement, email marketing, website improvements, and lead delivery to branches and contact centers.

The role may also cover web production direction and UX design for websites, online trading services, and smartphone applications, depending on the candidate’s experience. The position supports the development of marketing approaches based on customer data across digital and human channels.

Required experience includes practical experience in digital marketing, particularly CRM and cross-selling, as well as experience analyzing customer data and web or application logs and using the results to plan and execute initiatives. Experience leading the selection and implementation of marketing tools, creating and managing customer journey maps, or conducting customer surveys and interviews is welcomed.

Named tools include Adobe Analytics, Adobe Target, SAS Enterprise Guide, Power BI, and Microsoft Office applications including Word, Excel, and PowerPoint. The work is within the wealth management business and focuses on marketing strategy for asset-building customers and data-informed proposals for affluent customers.

The position is a regular employee role in Chiyoda, Tokyo. Working hours are 8:40 to 17:10 with a one-hour break. Holidays include two-day weekends, Saturdays and Sundays, public holidays, and the year-end and New Year period. Annual paid leave is 17 to 23 days, prorated for mid-year hires, with hourly paid leave, nursing leave, and maternity and childcare leave systems. Smoking is prohibited during working hours. A reference check may be requested during selection. Salary is discussed with the candidate and is not specified in the posting.