Builds enterprise sales in new retail and manufacturer markets for Kurashiru’s Resichalle promotion service, shaping market strategy, winning accounts and guiding a sales team.
About this role
Kurashiru (formerly dely) is hiring a Growth Marketer for its Recechallenge saving app, which pays out for receipts on specific products and doubles as a retail-marketing platform that shows brands and retailers what actually sold. The company is investing heavily in the app and its spin-offs, including the point-earning app Usapo and casual games.
The marketer acts as the product's analytical engine, driving growth across the business. Work covers structuring and analysing user behaviour, such as extracting behaviour by segment with SQL, correlating participation and retention for existing features, and forming hypotheses for new features. It also covers planning and running A/B tests of in-app UI with Braze, directing creative and feeding back results, and leading data-based improvement proposals in discussions with executives and product managers while supporting implementation with engineers and designers. The tools are Braze, Lightdash and SQL, with AI tools like Claude and Codex in daily use.
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