Shape TENTIAL apparel product strategy, assortments, pricing and sales plans, analyze demand and stock performance, and coordinate design, production and sales teams.
About this role
TENTIAL’s in-house marketing team manages digital advertising for wellness products including BAKUNE and MIGARU. The specialist improves advertising and develops other initiatives to increase sales and profit, taking ideas through planning and execution.
Duties include business-plan targets, profit-and-loss management, advertising strategy, campaign design, hands-on operation and bid adjustment. Work also covers video/article outlines and distribution, with an assistant handling ad submission. Planned channels include Google, Yahoo, Meta, LINE and SmartNews.
Applicants need five years of agency or in-house ad operation, measurement-tool knowledge and experience, web-marketing practice or creative direction, Google/Yahoo and Meta/LINE operation, business P&L management and monthly net ad spending of at least ¥50 million. Direction-only experience is insufficient; applicants must demonstrate operation and results.
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