Shape TENTIAL apparel product strategy, assortments, pricing and sales plans, analyze demand and stock performance, and coordinate design, production and sales teams.
About this role
TENTIAL’s digital marketing manager leads an in-house team promoting wellness products such as BAKUNE, MIGARU, Comforter and Sandal. It sets improvement priorities across advertising and other initiatives, aligning practical work with sales and profitability goals.
Responsibilities include staff development, evaluation and recruitment; business KPIs and P&L; advertising strategy and operation; bid changes; video/article briefs; and campaigns. Planned channels include Google, Yahoo, Meta, LINE and SmartNews, with an assistant handling ad submission.
Applicants need at least five years of agency or in-house ad operation and team management. They also need web-marketing practice or creative direction, Google/Yahoo and Meta/LINE operation, business P&L management and experience operating monthly net advertising spend of at least ¥50 million. The role values proactive problem solving and collaborative execution.
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