In-House Growth Marketer

This in-house marketing role leads full-funnel growth for one of the products in the Receipt Challenge business. The example services are Receipt Challenge, a savings app that awards coins or points when users photograph and submit receipts from their everyday purchases, and UsaPo, an app focused on earning points through movement and affiliate activities.

Receipt Challenge also operates as a platform for manufacturers and retailers. It uses purchase data to address marketing challenges and helps move in-store promotions into a digital app experience. Receipt submissions and analysis are used to make the results of promotional investment, including actual sales, more measurable than through traditional methods such as television commercials and flyers.

The marketer owns the process from budget planning and proposal development through execution and ongoing operation. The central responsibility is to optimize the entire funnel through advertising operations and lead business growth. This includes designing and executing an investment portfolio across multiple channels, including TikTok, Meta, AppLovin, Google, affiliate marketing, and influencer marketing. The posting describes budgets at the hundred-million-yen scale.

The role also analyzes user behavior using first-party data and builds models covering acquisition, retention, and monetization to improve lifetime value and unit economics. It uses internally developed AI tools and a data analysis platform to automate operations and run rapid plan-do-check-act cycles for creative materials. The organization is also building workflows that connect media APIs to automate ad submission, analyze data, and generate operational improvement proposals. Claude is named as one of the AI tools being used.

The marketer works with product and business development teams and proposes product improvements from a marketing perspective. The work draws on data assets from the Kurashiru and Receipt Challenge products, described in the posting as representing approximately 40 million monthly active users.

Possible future paths include responsibility for a business area, expanding from responsibility for the profit and loss of marketing initiatives to responsibility for the broader business P&L, extending marketing expertise from promotion into CRM and product work, or moving into business development for a new business.