Own data-led marketing for the tebiki 現場教育 platform, identifying funnel issues, planning and testing acquisition programs, using AI to improve processes and build new channels.
About this role
Tebiki sells video-based training and production-record analysis software to manufacturing, logistics and service companies. The Marketing Leader, a manager candidate, leads a marketing team while developing its members and improving marketing processes.
The scope covers external marketing (search and display ads, email newsletters, outbound calls and trade shows aimed at generating sales meetings), internal marketing that moves existing leads to meetings and contracts (nurturing emails, webinars, conferences, website banners), content marketing including launching an owned media site and directing articles, public relations, and channel development with partners, agencies and alliances. Company-wide P&L, per-channel P&L and every KPI and cost per acquisition from lead to contract are shared openly, so marketers can analyse the whole business.
The company looks for marketers who plan and execute their own strategies independently and want to lead the company rather than hang off the product.
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