- Location
- Tokyo
- Employment
- Full-time
- Japanese
- Japanese?
- Posted
- 2026-08-07
- Category
- Business & Corporate Roles
About this role
This marketing role leads offline user acquisition for レシチャレ, a savings app that lets users upload receipts to earn points and save on everyday shopping. The service has surpassed 15 million downloads, and the broader services described in the posting have approximately 36 million monthly active users.
The role covers the planning, execution, measurement, and improvement of offline marketing initiatives. Activities include in-store promotions at supermarkets and drugstores, flyers, promotional materials, and other retail contact-point campaigns. Responsibilities include setting KPIs, negotiating and coordinating with partners, designing operations, verifying results, and using the findings to improve future initiatives.
The marketer will also plan and operate in-app CRM activities linked to offline campaigns, including CRM using tools such as Braze. Online initiatives must be integrated into the plan, including search and app advertising, with decisions about integrated planning and budget allocation across channels. The role works with the レシチャレ retail sales team, advertising and promotion team, and other internal and external stakeholders to move projects forward.
After establishing effective acquisition methods through offline marketing, the scope may expand to planning and measuring awareness advertising such as television commercials. The position addresses the full funnel, including user acquisition, conversion from downloads to use of レシチャレ, and longer-term brand asset development. Campaign decisions are based on measured results, with continuation or withdrawal judged against criteria set in advance.
The team also analyzes app-user behavior and receipt purchase data. Claude and other generative AI tools may be used to accelerate analysis and decision-making based on data presented in dashboards.
The marketing team includes Gaku Saito, who has worked on promotion strategy and budget management at Septeni, marketing for social games and a live-streaming app at DeNA, and the launch of marketing at mobility startup newmo. He joined Kurashiru in October 2025 and currently handles PR, offline initiatives, mass marketing, and the design of new acquisition channels.
The stated work location is in Shibaura, Minato, Tokyo, at msb Tamachi Tamachi Station Tower N.
This is an AI-generated summary of the employer's original posting — details can be incomplete, out of date or simply wrong. Always confirm everything on the official posting before applying.