Lead inside-sales planning and operations for freee’s SaaS products, develop team members, manage hiring and performance, and improve customer handoffs with marketing and field sales.
About this role
This full-time Product Marketing Manager role is based in Tokyo, and online interviews are available. It works closely with product and business teams, linking user problems and insights with business growth. The manager is responsible for maximizing product value through strategy, execution, and analysis, and for influencing the full product lifecycle from value proposition through growth initiatives.
Responsibilities include exploring and researching user problems; extracting insights from quantitative and qualitative data; building the product’s business model; preparing business plans; designing customer-value stories and product positioning; planning and executing marketing initiatives for adoption and retention; setting growth KPIs and establishing a PDCA process; proposing and implementing improvements based on data analysis; coordinating the product, business, and marketing teams; managing overall project progress; and managing stakeholders.
The required-experience section asks for at least three of five areas: three or more years of marketing experience for a B2B or B2B2C product; experience designing and conducting user research and applying findings to business strategy; experience planning and executing marketing strategy based on data analysis; communication and coordination with multiple stakeholders; and project management based on KPIs. The stated working profile includes considering product value from both user and business perspectives, using data-driven thinking and action, organizing ambiguous situations and addressing issues proactively, involving relevant parties while delivering results, and maintaining a desire for learning and self-development.
Preferred qualifications include marketing experience for SaaS or cloud services; knowledge of or experience in product management; experience developing business strategy or launching a new business; practical growth-hacking experience; knowledge of or interest in back-office solutions related to accounting, human resources, or management; and experience conducting user interviews or customer-journey analysis.
The role is connected to freee’s integrated cloud software business for small and midsize businesses and individual operators. The company’s stated product areas include accounting, human resources and labor management, sales management, tax filing, and electronic signatures. The position connects customer understanding, product planning, marketing execution, and business strategy, while collaborating with business leadership. The posting describes involvement in product decisions and experience spanning marketing, product development, business strategy, user understanding, analysis, planning, and execution as opportunities for professional development.
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