Strategic Marketer

This full-time, mid-career Strategic Marketer role is based in Tokyo, and online interviews are available. The role supports marketing for cloud services used by small businesses and individual business owners, including freee Accounting, freee HR and Labor, freee Company Formation, freee Tax Filing, and new services.

The marketer plans and executes communication strategies across online and offline channels. Responsibilities range from awareness activities such as television commercials and public relations to maximizing short-term customer acquisition through company-owned and other media. The role also includes planning and executing activities using SEM, marketing automation, and alliances; improving conversion rates through landing-page optimization and product growth; and operating an ongoing plan-do-check-act cycle.

Using quantitative and qualitative facts about existing customers, the role identifies customer behavior and insights, sets appropriate problems and hypotheses, and seeks to maximize lifetime value through communication, service design, community design, upselling, and cross-selling. The marketer may also plan new services for small businesses and design related content and communications. The specific service and position will be discussed according to the candidate’s experience and interests.

Required qualifications include at least three years of marketing experience in any medium, including at least one year of practical experience in digital marketing or content production. Candidates must have planned and practiced communication strategically across the full customer communication scope, rather than working only in digital acquisition. Experience taking ownership of multiple issues, running repeated PDCA cycles, and contributing to business growth is also required.

The posting seeks people who want to advance social progress through marketing, can pursue an ideal through to completion, and can contribute to team and colleague results as well as their own. Preferred experience includes changing the growth trajectory of an existing business through new features or services, successfully using television commercials or YouTube, at least one year of member management, and broad improvement of a service through multiple approaches. Knowledge of SEO, websites including CMS, HTML, CSS and JavaScript, analytics tools, and corporate accounting is also welcomed. Experience with a small business, such as starting a business, working in a family business, or operating a side business, is listed as useful context.

The initial expectation is a hands-on role with responsibility for results. The position may develop into a marketing manager or business division leader candidate in the near future, while a specialist marketing career is also supported. The company provides integrated cloud software for accounting, human resources and labor management, sales management, and related small-business back-office operations. The posting describes a flat discussion culture and regular internal social gatherings.