Develop marketing strategies and proposals for clients, focusing on maximizing customer satisfaction through innovative solutions.
About this role
Business producer (experienced) at Telecy, part of CARTA HOLDINGS. Facing the executives of growth companies, the producer delivers integrated marketing solutions and runs alongside clients' businesses, committing to business growth from upstream strategy to hands-on operation.
Starting from "how to solve the client's problem" rather than "what to sell," the role designs integrated promotion centered on TV CM and extending into digital, PR and events. Duties include discovering and structuring client issues (interviewing executives and marketing heads to identify business issues and KPIs, market/competitor/target analysis), planning and proposing integrated promotion (TV-CM media planning combined with digital ads, PR, events and SNS), creating proposals and presenting, and directing execution. It leverages group assets such as NTT Docomo's ~100 million ID behavioral/purchase data, Dentsu group media buying and TV-viewing log data, and CARTA's development capability, with data-driven TV-CM operation and organizational AI use freeing time for strategy. Employment is full-time. The posting is in Japanese.
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