TUKYSA Marketing Lead

Pfizer

Marketing

Enterprise

Gaishikei

About this role

The TUKYSA Marketing Team Lead directs Pfizer’s oncology franchise, accountable for business performance and coordination across marketing and partner functions. The scope includes the established business and planned indication expansions. The role sets franchise strategy and the annual Brand Plan, translating scientific evidence, market conditions and patient and customer insights into positioning, targeting and channel choices. It manages forecasts, promotional budgets and KPIs, and leads expansion readiness, customer journeys, field preparation and post-launch optimization. It aligns Medical Affairs, Market Access, Regulatory, Finance, Analytics, Supply, Sales, Legal and Compliance, and oversees governance, risk planning and compliant promotional execution. Applicants need a bachelor’s degree or equivalent and five or more years in pharmaceutical marketing, including brand strategy and planning, forecasting, performance management and promotional-budget oversight. Experience leading complex cross-functional work in a matrix organization is required, as are strategic, financial and analytical judgment, problem-solving, and the ability to influence senior stakeholders and align functions without formal authority.

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