Account Planner (Entertainment)

This account planner supports business growth for clients in entertainment fields such as games, manga, and anime. The role involves discussing the client’s business, service, or title to identify marketing challenges, then designing strategies for objectives including awareness growth, user acquisition, revenue maximization, and stronger relationships with fans.

The planner is expected to understand the client’s business structure, market conditions, the characteristics of its works or intellectual property, and user and fan insights. Responsibilities include analyzing and improving client marketing issues, planning campaigns for new-title awareness and existing-title sales growth, and developing promotional strategies using media such as Google, Meta, TikTok, and X. The role also covers new-business proposals through competitions, upsell proposals, business-growth support, and project coordination with internal and external stakeholders. The planner leads the process from strategy development and execution through performance review and improvement rather than only passing on an advertising request.

Projects are handled with advertising-operations specialists, creative directors, planners, and other specialist employees. One person typically manages three to four projects at the same time. Project sizes vary, including titles with budgets of several billion yen, and a client engagement may continue for approximately one year. Example clients include game companies in Japan and overseas and manga-app operators.

Industry experience is not required. Applicants must have at least one of the following: sales experience for corporate or individual customers; practical marketing experience; consulting experience; or customer-service or sales experience in retail, apparel, bridal, aviation, or a similar listed sector. Preferred experience or knowledge includes an interest in games, manga, or entertainment; internet advertising; advertising operations or ad technology; marketing at an operating company; coordinating projects involving multiple stakeholders; and team management.

After joining, assignments are determined according to prior experience and skills, with support from senior employees and specialists while the employee develops advertising and marketing knowledge. Possible future paths include account responsibility for major clients, advertising or marketing specialization, team management, launching new businesses or marketing solutions, and responsibility for a business.

The position is listed as full-time. Compensation is negotiable and paid as an annual salary, with no numeric amount stated; salary is reviewed twice a year according to the evaluation system. The selection process may result in employment as either a regular or contract employee after skills and experience are considered. Working hours are 10:00–19:00, including eight working hours and a one-hour break. Remote work is introduced two days per week, Tuesday and Thursday, in a hybrid arrangement with office attendance.

The workplace is on the 23rd floor of Shibuya Scramble Square, 2-24-12 Shibuya, Shibuya-ku, Tokyo. Benefits and policies listed include social insurance, commuting allowance, housing assistance, an employee stock ownership plan, condolence payments, employee social-event support, the macalon package, Kids Holiday, club-activity support, paid leave, summer leave, year-end and New Year holidays, refresh leave, condolence leave, and maternity and childcare leave. Indoor smoking measures include a smoking room.