AI Workforce Activation GTM Manager

Microsoft

Marketing

Operations

About this role

The AI Workforce Activation GTM Manager sits within Microsoft’s Sales Enablement & Operations and Field Product Marketing organizations, supporting go-to-market execution for AI Business Solutions. The role connects field sellers with sales, marketing, consulting, customer success, partner teams and Sales Excellence, turning commercial priorities into coordinated activation and customer-adoption work. Responsibilities include identifying market growth opportunities, building execution plans, aligning and coaching field teams, and coordinating sales activation across segments. The manager works with EPS on partner-led marketing and demand generation, and champions Conversations, Highly Engaged and SPA signals. The role also represents customer, partner and field perspectives on product gaps, sales trends and competitive conditions, using data and analysis to improve plans, standardize operating rhythms and optimize seller resources. Applicants need at least five years of experience in marketing strategy, business planning, sales enablement, business development, technical pre-sales or related work.

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