Lead product marketing for game titles developed by SEGA’s overseas studios, focusing on Japan and Asia. Develop strategies, manage budgets, coordinate promotions, analyze markets, and work with studios, agencies, and production partners.
About this role
This role sits in Sega’s Second Business Division and focuses on brand strategy for the Sonic IP. It is responsible for strengthening the brand and expanding its fan base through market understanding and coordinated work with internal and external stakeholders. The remit covers the Sonic series and connects with product, licensing, public relations and promotion functions, as well as related teams in Japan and overseas.
The planner will conduct market, user and competitor research, organize findings from fan feedback and other data, and turn them into brand marketing and fan-community initiatives. Responsibilities include planning user communication through SNS and community channels, coordinating projects across departments, exploring new growth opportunities, and reviewing results to propose improvements. PowerPoint and Excel are used for materials and analysis. Applicants need at least two years of practical experience in branding or marketing, at least one year working with overseas or global colleagues with cross-cultural understanding, and business-level English for speaking and listening.
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