Senior Marketing Manager

The Senior Marketing Manager leads the marketing organization across strategy, execution, team management, operating processes and long-term organizational development. The role prioritizes initiatives according to company-wide business goals and builds the marketing function in a developing, fast-changing environment.

Marketing responsibilities include planning and executing content marketing that supports awareness, lead generation and customer nurturing; designing content and distribution around the customer journey; integrating campaigns with field and digital marketing; turning internal knowledge into content assets that support differentiation; and setting KPIs, measuring results and driving improvement cycles. The marketing organization works across events, media and customer communications.

The role also manages cross-functional marketing projects. This includes clarifying objectives, schedules, owners, issues and risks; tracking progress and following up with stakeholders; aligning schedules, responsibilities and expectations with internal and external parties; preparing leadership meeting agendas and materials; recording decisions; identifying risks early and escalating appropriately; reviewing completed projects; and applying improvements to future work. Priorities must be organized from a company-wide perspective, including the needs of stakeholders in other departments.

Team management includes monitoring members’ progress, issues and condition; using one-to-one meetings for check-ins, feedback and development support; assigning responsibilities according to individual strengths; encouraging clear reporting and information sharing; ensuring required work is completed; and strengthening coordination between teams. Event marketing covers strategic event planning, customer experience and engagement, coordination with speakers, customers, internal stakeholders, partners and production agencies, on-site operation and quality control, standard processes and checklists, post-event measurement, feedback collection and improvement. The role also establishes repeatable team-based operations rather than relying on individuals.

Risk and governance work includes reviewing risks related to contract terms, external communications, advertising and media placements; ensuring advance checks with relevant stakeholders and managers; identifying potential contract breaches or customer impact; escalating major matters; conducting regular reviews of project status, risks and issues; and supporting decisions that consider business, customer and brand impact.

Required qualifications include at least 10 years of practical experience in digital marketing, covering strategy design through execution and improvement. Candidates must have led purpose setting, KPI design and effectiveness measurement in areas such as content marketing, events or webinars, and demand generation, with either B2B or B2C experience acceptable. Experience understanding CRM, CDP and marketing automation tools or platforms as systems, and designing their usage and operating models, is required. Candidates must be able to explain how marketing activity connects to business outcomes such as sales, pipeline and lifetime value. Native-level Japanese is required, and the role involves working with global teams and English-language documents.

Preferred experience includes leading marketing initiatives with stakeholders across business, sales and product; making decisions, setting priorities and building consensus; managing resources and schedules across multiple initiatives; combining quantitative and qualitative data to propose business-level improvements; defining and advancing solutions in a rapidly changing environment; supporting team-wide performance through feedback; and combining hands-on execution with an interest in future management or leadership responsibilities.

This is a full-time position requiring attendance at the Tokyo office five days per week. The product context is an agentic experience platform for marketing and data teams, described as available across web, mobile and desktop.