Lead full-funnel digital marketing for BASE’s online-shop service, covering acquisition strategy, paid ads, SEO, content, social media, CRM, research, analytics, and partner direction.
About this role
This new-graduate business role sits within BASE, the online-shop creation service used by more than 2.6 million shops. The hire is expected to help lead growth in transaction volume or increase the service’s value as the platform enters its next phase. Rather than joining a single fixed function, new hires gain experience across business areas, with assignments informed by their aptitude and strengths. Responsibilities may include business planning and development, marketing and branding, sales, customer success, market analysis, corporate strategy and organizational planning. After new-employee training, the hire learns practical work alongside a senior colleague. From the second year, they own a business area and propose and execute initiatives based on their own hypotheses. Applicants must be expected to graduate from a university or graduate school and be able to join by April 2028. Applications must include a 200–400-character example of at least one of the following: gathering information to identify an issue and explaining it to others; using quantitative data to analyze a failure and plan improvement; or turning an idea into a project.
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