Lead M&A and roll-up strategy from sourcing through closing, set investment rules, design acquisition finance, and oversee PMI, group management, stakeholders, and value creation for acquired businesses.
About this role
This B2B digital marketing role joins the demand-generation effort for the ProOne SaaS business. It is responsible for increasing qualified web leads and sales opportunities, considering the audience, message, and path to a business meeting rather than optimizing advertising CPA alone.
The role plans, operates, and improves performance advertising such as Google Ads, using numerical analysis to identify issues and run a hypothesis, action, and validation cycle. It also directs landing-page, messaging, and creative improvements; plans site-flow optimization through LPO/CRO; and develops white papers, case studies, and comparison materials. Sales and inside sales are involved in improving lead and meeting outcomes.
Required experience includes B2B lead-generation marketing, hands-on improvement of performance advertising such as Google Ads, repeated data-based improvement cycles, work extending into landing pages, messaging, or creative, and ownership of a channel target and its results.
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