Overseas Customer Insights Researcher

Panasonic Holdings

Marketing

Flextime

About this role

This role belongs to the Insight team within the CX Marketing Center of the Overseas Business Division. The team leads customer understanding and promotes research that connects consumer insights with the creation of value for overseas home-appliance sales companies.

The role works with business divisions to clarify business issues and research themes, define objectives and key questions, build hypotheses about customers, select suitable qualitative or quantitative methods, and design the research. Responsibilities include driving research projects, managing progress, analyzing results, extracting customer insights, and converting those insights into recommendations for business operations, products, and marketing activities.

The position covers overseas markets from theme setting through proposal. The resulting insights are intended to support business decisions and initiatives, while providing cross-functional experience and a global perspective.

Required qualifications include business English and communication skills. The posting also seeks people who value the customer perspective, persistently consider why outcomes occur, draw out essential questions through dialogue with business divisions, connect research information to next actions, form hypotheses independently, proceed proactively, and remain willing to learn new knowledge and methods.

The Insight team emphasizes autonomous thinking and action, open communication, and a flat working environment. The position is full-time and based in Shinagawa, Tokyo. Working hours are 9:00 to 17:30 with a 45-minute break, under a non-core flextime system. Overtime work is applicable. Holidays include two days off per week on Saturdays and Sundays, public holidays, year-end and New Year holidays, summer holidays, annual paid leave, condolence leave, and other company-designated leave. The company states approximately 126 annual holidays and 25 days of annual paid leave, with first-year allocation based on the joining month.

Benefits and systems listed include an employee shareholding plan, defined contribution savings, corporate pension, cafeteria benefits, employee product purchase discounts, dormitories, company housing, housing assistance, resort and medical facilities, and employment, workers' accident, health, and employees' pension insurance. The probationary period is three months with no change in conditions. Training and career support include role-specific and business-site training, external training, e-learning, overseas study and trainee programs, internal job postings, internal side-work and external secondment programs, and career and work-life support programs.

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