Cashless Payment Terminal Marketing

This role is responsible for maximizing sales leads for USEN PAY, a cashless payment terminal and payment service for individual businesses and large chains. The initial focus is optimizing and expanding existing lead-generation channels, particularly web advertising and affiliate marketing. The role may later expand into new channels and longer-term lead nurturing.

Day-to-day responsibilities cover the process from web advertising operations through handoff to the sales team. Duties include planning and improving Google Ads and Meta Ads initiatives; proposing improvements to landing pages, advertising creatives, and messaging; holding regular meetings with advertising agencies; managing progress; and directing improvement proposals. The role also involves reviewing advertising performance, identifying issues, organizing improvement actions, monitoring inquiry volume, acquisition cost, and qualified-meeting KPIs, and managing funnel conversion from leads to meetings and contracts. Collaboration with sales includes interviews and attending sales meetings to gather primary information, improve lead quality, and develop initiatives.

Future responsibilities may include supporting improvements to email and LINE lead-nurturing programs, planning and executing lead-generation initiatives through offline advertising and exhibitions, and taking on broader responsibilities including marketing strategy, budget management, and team management. The position may develop toward responsibility for overall lead-generation policy and execution as a marketing leadership candidate.

Required experience includes planning and improving web advertising initiatives or directing advertising agencies, basic understanding of major media such as Google Ads and Meta Ads, analyzing results and proposing improvements based on advertising delivery data, and directing improvements to landing pages, banners, and advertising copy. Experience in B2B or B2B2C lead generation, SaaS, FinTech, payments, store-oriented services, SMB services, email, LINE, marketing automation tools, sales collaboration, advertising budget allocation, or partner management is welcomed. Experience using Salesforce, HubSpot, Marketo, Google Analytics, or Looker Studio for analysis is also welcomed.

The marketing organization consists of one department head and three members. The company uses a flextime system without core hours and remote work, with office and remote work used flexibly as needed. Standard working hours are 7 hours and 30 minutes per day, with a 60-minute break; an example schedule is 9:30 to 18:00. The position is full-time in Shinagawa, Tokyo. Annual holidays are stated as 125 or more, and benefits include social insurance, transportation allowance, a remote worker allowance, paid leave, and various company and group benefit programs.

The annual salary is 6,000,000 to 8,000,000 JPY. The annual salary is divided into 14 payments, with an additional one-fourteenth payment made in June and December. Salary is revised annually in November, and the monthly amount includes deemed pay for 25 hours of work.